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During the 5 years I worked on the campaign, I had the honor of donating $500,000 to our charity partners - Toys For Tots: Literacy, Salvation Army, and Boys & Girls Club of America. Along the way I helped to deliever 125 + wishes and 30 mini-UPS delivery trucks to deserving people and organizations across the globe.

During the 5 years I worked on the campaign, I had the honor of donating $500,000 to our charity partners - Toys For Tots: Literacy, Salvation Army, and Boys & Girls Club of America. Along the way I helped to deliever 125 + wishes and 30 mini-UPS delivery trucks to deserving people and organizations across the globe.

Social Media Campaign

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Social Media Campaign

Challenge:
During the peak holiday season, when shipping volume is highest and the potential for delivery disruptions is increased due to weather and other factors, UPS wanted to raise overall positive social sentiment for its brand.

Challenge:
During the peak holiday season, when shipping volume is highest and the potential for delivery disruptions is increased due to weather and other factors, UPS wanted to raise overall positive social sentiment for its brand.

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Results:
Over the 5-year run of this social and mobile focused campaign, UPS Wishes Delivered has consistently surpassed benchmarks year-over-year to become the single most successful social campaign by UPS.

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Agencies: T3, Ogilvy & Mather, NEO@Ogilvy, Moxie
In-House Creative Direction & Campaign Director: Brian Pember
In-House Art Direction & Campaign Manager: Ben Whitesell
Photography: Stephanie Calabrese

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Ben Whitesell
A seasoned storyteller who specializes in finding brands a unique voice through social and digital media.

Location
Atlanta, GA

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© Ben Whitesell //2019