UPS Wishes Delivered

Challenge:

During the peak holiday season, when shipping volume is highest and the potential for delivery disruptions is increased due to weather and other factors, UPS wanted to raise overall positive social sentiment for its brand.

Solution:

Use magical, inspiring, and sometimes emotional storytelling to highlight the amazing things UPS can deliver. The goal was to achieve a 15% or higher lift in positive sentiment measured across all UPS-owned channels which include Facebook, Twitter, Instagram, YouTube, and the UPS.com website.

Results:

Over the 3 year run of this social and mobile focused campaign, UPS Wishes Delivered has consistently surpassed benchmarks year-over-year to become the single most successful social campaign by UPS. 

Role: In-House Art Director, Social Campaign Manager

Project Type: Social Media Campaign

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Agencies: T3, Ogilvy & Mather, NEO@Ogilvy, Moxie 

In-House Creative Direction & Campaign Director: Brian Pember

In-House Art Direction & Campaign Manager: Ben Whitesell

Photography: Stephanie Calabrese

// 2014 - 2016

View More Wishes At

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